When you’re ready to take your business online, there are a lot of factors to consider in terms of website design and hosting. One of the most important decisions you’ll make is choosing which platform to build your site on. There are a number of different options available, each with its own set of pros and cons. However, (according to W3Techs) WordPress is the chosen platform for 41% of all the websites on the Internet!
To put it another way, WordPress powers over one-third of the web!
WordPress is incredibly flexible and can be used for everything from simple personal blogs to complex eCommerce sites. It’s also highly scalable, so you can easily add new features and functionality as your business grows. And perhaps most importantly, when you use WordPress, you own all the content on your site. This means you’re not at risk of having your site shut down or your content deleted if you violate a third-party platform’s terms of service.
There are many reasons why WordPress is the best platform for your website, but here are ten of the most important ones:
1. WordPress is flexible
One of the best things about WordPress is its flexibility. The platform can be used for everything from a simple promotional site for a small local business to complex corporate websites that need a lot more functionality. And because it’s open source, there are literally thousands of plugins and themes available, allowing users to customize their site to suit their specific needs.
2. WordPress is scalable
WordPress is great for small businesses because it’s highly scalable. As your business grows, you can add more features and functionality to your WordPress site without needing to rebuild it from scratch. Whether you’re running a simple blog or a large corporate website, WordPress can handle it. If you need to add more functionality to your website, there are thousands of plugins available. And if you need to scale up your website even further, there possibilities are endless. So if you’re looking for a CMS that can grow with your website, WordPress is a great option.
3. WordPress highly customizable
WordPress is popular for many reasons, but one of the main attractions is that it allows users to maintain complete control over their website. Unlike some other platforms, WordPress doesn’t place any restrictions on what users can post or how they can style their site. This freedom is especially valuable for businesses, who can use their website to build brand awareness, share company news, showcase products, and even sell online. For businesses, this means that they can tailor their website to perfectly meet their needs.
4. You own all the content on your WordPress site
With a WordPress site you can post whatever you want, without having to worry about platform holders rules regarding what you can post. This gives you the freedom to express yourself and build a community around your interests and your business. This freedom is one of the biggest advantages of owning a WordPress site. It gives you the ability to shape your online presence in any way that you desire.
5. WordPress is open source
Because WordPress is open source, there’s a large community of developers who are constantly improving the software, so you can be confident that your site will always be up-to-date with the latest features and security updates. Website builders come and go. Even the biggest ones may disappear. Open-source software, on the other hand, is much more likely to be around for a very long time and to be able to develop quickly to the ever changing online world.
6. WordPress is used by some of the biggest brands in the world
If you’re still not convinced that WordPress is the best platform for your website, consider this: WordPress is used by some of the biggest brands in the world, including Sony Music, Time Magazine, and Vogue. It’s always reassuring to know you’re in good company!
7. WordPress has a proven track record
WordPress has been around for over nearly 20 years and powers millions of websites worldwide. That’s a pretty good track record. And because it’s so popular, there’s always someone available to help you if you need it. Whether you’re looking for help with a plugin or theme, or you need some custom development work done, you can be confident that there’s someone out there who can help you.
8. WordPress is SEO friendly
WordPress is written using clean code that makes it easy for search engines to index your site. In addition, there are plenty of plugins available that can help you to optimize your website for the search engines. And because WordPress is so popular, there’s a lot of helpful tips available online from other WordPress users.
9. WordPress is secure
WordPress is one of the most popular website platforms in the world, which means that it’s a target for hackers. However, the WordPress team takes security very seriously and they release regular updates to plug any holes that are found. In addition, there are plenty of plugins available that help increase security even further. So if you’re looking for a secure platform for your website, WordPress is a great option.
10. WordPress is easy to use
WordPress is a very user-friendly platform and it’s easy to learn how to use it. What’s more, WordPress can be configured to make it even easier to use, even for beginners. With the right developer customizing your site, you needn’t be overwhelmed by the thought of making small regular changes to your site for that all important SEO ranking. You can then focus on running your business, not spending hours managing your website.
Conclusion
There are many reasons why WordPress is the best platform for your website. These are just some of the most important ones. With WordPress, you can create a website that is highly customized, completely under your control, and very affordable. So if you’re looking for the best platform for your website, WordPress is the clear choice. To find out more, checkout my services or book a discovery call.
Note: Throughout this article, when I say WordPress, I’m referring to WordPress.org, also known as self-hosted WordPress. Please do not confuse this with WordPress.com which is a hosting service. For details, see WpBeginners comparison of WordPress.org vs WordPress.com.
