By Jules White | Updated: May 24th 2023 | reading time: 13 minutes
For the past few years, I've used WordPress to build websites. But now that I have a better understanding of what's out there and what each option offers, it's time for me to move on—and I've found a new all-in-one solution that I love!
Whereas WordPress is a general-purpose website builder and content management system, FEA Create is so much more, it's an all-in-one marketing platform specifically designed to help you get seen online, turn those views into paying clients and then nurture those clients to keep your business going strong!
I have always been a little wary of all-in-one solutions, having used Kajabi & finding myself getting very frustrated, I was naturally sceptical when a friend suggested checking out FEA Create, the new platform from the Female Entrepreneur Association.
After doing some research and finding out more about the platform and the structure behind it I was intrigued! Could it really live up to the promises on the sales page?
I signed up for a free trial and dived straight in and here are five reasons why I decided to make the switch.
The platform offers all of the tools needed to run a successful online business, in one place! You have access to the following:
A website builder with mobile responsive templates that are easily editable.
SEO features to make it easier to get seen on search engines such as Google.
An email marketing system with automated opt-in forms and lead capture pages.
A landing page builder that lets you create high-converting sales funnels.
A membership site builder that lets you create online courses, memberships and digital products.
A social media manager that allows you to schedule posts from directly within the platform.
A course library filled with step-by-step guides on how to set up the platform from success.
A powerful CRM (client relationship manager) that allows you to track your leads, nurture them and convert them into clients.
This is a must if you're looking for an alternative to WordPress but what I really like is the user-friendly interface. There is a short learning curve on the website builder but once you get to grips with the basics, set up your own branded template page (using the supplied template as a starting point) it makes creating new pages a breeze.
My clients are primarily Wellness Coaches, course creators & professionals, and the website builder has everything they would need to build a site to help them attract more clients.
The pages are all mobile responsive which is critical if you want to get seen on Google & it's easy to make a mobile-specific version of your website too if you prefer. You can even add custom code to your site if you need additional functionality.
The only area where the platform needs some improvements right now is mobile page speed —the pages can be a bit slow to load on mobile devices. But I'm sure this will get better as they continue to improve the platform.
We all know how important search engine optimization (SEO) is for online businesses, and the platform has built-in SEO capabilities that make it easier than ever for you to optimize your site for Google and other search engines.
The website and landing page builders have built-in prompts & functionality that prompt you to add things such as your page title & description.
The funnel builder even allows you to carry out A/B testing where you can make small tweaks to your sales checkout page and thank you page and see which pages perform the best.
This is a really powerful feature and to have it built into the platform is fantastic, there's so much power in the funnel builder without needing different plugins as you would in WordPress.
With data and reports to help you tweak, improve and uplevel your SEO efforts, you’ll be able to see how your site is performing. This can help you identify areas that need improvement and make changes accordingly.
One of the key reasons why I'm switching from WordPress to FEA Create is the powerful email marketing system that FEA Create offers and it's built right into the platform.
With the built in email marketing system you can easily create opt-in forms and lead capture pages that are designed to convert visitors into subscribers, and ultimately, clients!
The email marketing system comes with a range of automation features that allow you to set up automatic email sequences, trigger emails based on user behaviour, and segment your subscribers based on their interests or actions. This makes it easier to build relationships with your subscribers, increasing the relevance of your emails and improving engagement.
Another great feature is the ability to send broadcast emails to your entire list or specific segments. This is fantastic for sending newsletters & product updates.
Overall, the email marketing system in FEA Create is a powerful tool that can help you grow your email list, build relationships with your subscribers, and ultimately drive more sales and revenue for your business. It's just one of the many reasons why I'm excited to make the switch to FEA Create.
FEA Create's landing page builder is an incredible tool that allows you to create high-converting sales funnels from templates or from scratch. With this powerful feature, you can design and create beautiful landing pages that are optimized for conversions, and then connect them together to create a complete sales funnel.
A sales funnel is a series of pages that are designed to guide a visitor towards a specific action, such as making a purchase or signing up for a newsletter. With FEA Create, you can create a sales funnel that is tailored to your specific business needs, including upsell and downsell pages, order bumps, and one-click upsells.
One of the best things about FEA Create's sales funnel builder is the ease of use. You don't need any coding knowledge or additional plugins as you would with WordPress to create a professional-looking sales funnel. The drag-and-drop interface makes it easy to add elements to your pages, and the pre-designed templates make it easy to get started.
The sales funnel builder also includes a range of optimization features, such as A/B testing and analytics, so you can see which pages are performing the best and make adjustments to improve your conversion rates.
The sales funnel builder in FEA Create can help you increase your sales and revenue by guiding your visitors towards the desired action.
FEA Create's course & membership site builder is another powerful feature that sets it apart from WordPress. When using WordPress to create memberships or digital courses, additional plugins are a must and often become an expensive addition. With the course builder area in FEA Create, you can easily create and sell online courses, memberships, and digital products.
The course builder area comes with all the features you need to create a professional and engaging online course, including video hosting, course progress tracking, assessments, and much more. You can also drip-feed content to your members, giving them access to new modules or lessons at set intervals to keep them engaged and coming back for more.
FEA Create's course builder area also includes a range of customization options, allowing you to create a branded experience for your members. You can customize the look and feel of your course pages, add your own logo and branding to give a really professional client experience & help you stand out from the crowd.
One of the best things about the course builder area is that it's fully integrated with FEA Create's payment system, making it easy to sell your courses and memberships. You can set up multiple pricing tiers, offer discounts and coupons, and even create payment plans to make it easier for your members to sign up.
The course builder area in FEA Create can help you create and sell an unlimited number of online courses, memberships, and digital products with ease.
FEA Create's social media manager is fully integrated with all the major social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. You can even post to your Google Business profile directly from the platform. This makes it easy to manage all your social media accounts from one central location.
The social media manager also allows you to schedule posts in advance, so you can plan out your content and ensure that your social media accounts are always active and engaging.
Learning a new platform can be intimidating, but with FEA Create's course library, you'll have access to step-by-step guides and tutorials to help you get started. The course library is a comprehensive collection of courses that cover everything you need to know to get the most out of the platform.
Whether you're new to FEA Create or an experienced user, the course library is helpful for everyone. The courses are designed to be easy to follow and include detailed instructions and screenshots to help you navigate the platform. You can choose from a range of topics, including how to set up your site, how to create and sell online courses, and how to use the social media manager.
One of the best things about the course library is that it's constantly being updated with new courses and tutorials. This means that you'll always have access to the latest information and strategies for using the platform. Plus, the courses are available on-demand, so you can learn at your own pace and on your own schedule.
Another great feature of the course library is that it's included with your FEA Create subscription. You won't have to pay extra for access to the courses, making it a cost-effective way to learn the platform and improve your skills.
The course library in FEA Create is a valuable resource for anyone who wants to get the most out of the platform. With step-by-step guides and tutorials, you'll be able to set up your site, create and sell online courses, and manage your social media presence with ease.
One of the most powerful features of FEA Create is its CRM (Client Relationship Manager), which allows you to manage your leads, nurture them, and convert them into clients. With this tool, you'll be able to keep track of all your client interactions, from initial contact to them signing up for your fantastic coaching services.
The FEA Create CRM is intuitive and easy to use, with a range of features that make it simple to manage your leads and clients. You can create custom fields to track important information about your clients, such as their interests, preferences, and contact details. This will help you tailor your marketing and sales efforts to their specific needs and interests.
One of the key benefits of the FEA Create CRM is its lead nurturing capabilities. You can set up custom workflows to automate your lead nurturing process, sending targeted messages and content to your leads at just the right time. This will help you build relationships with your leads and move them closer to making a purchase.
In addition to lead nurturing, the FEA Create CRM also includes powerful sales management features. You can track your sales pipeline, set up custom stages for your sales process, and monitor your progress towards closing deals. This will help you stay organized and focused on your sales goals.
With the FEA Create CRM, you'll be able to nurture your leads, close more sales, and build stronger relationships with your clients.
With WordPress, I would need to use many different plugins to have all of the features together that I get with FEA Create (and often those plugins may not play well together or require the paid version to get the same results)
FEA Create can replace many other platforms & software keeping everything needed to run an online business in 1 place such as;
Website builders such as WordPress, Wix, Squarespace, Kajabi
Course/Membership Platforms such as Membervault, Teachable or Udemy
Email Marketing Platforms such as Mailerlite, Mailchimp or Convertkit
Sales Funnel Platforms such as Click Funnels
Social Media Scheduling tools such as Hootsuite or Later
Appointment Scheduling software such as Acuity or Calendly
Client Relationship Management software such as Dubsado, HoneyBook or Hubspot
FEA Create is built on the High-Level platform which is always coming out with great new features. I appreciate the fact that it's constantly being updated with new features and improvements to the user experience, which gives me confidence in its longevity. Every month there are new features and improvements to the user experience and back end.
Compared to WordPress, which can require a lot of plugins to get the same functionality, the platform has everything I need built-in. This not only makes my life easier by eliminating the need for multiple plugins, but it also means that the platform is more secure and less prone to conflicts between plugins.
Additionally, the drag-and-drop features in the website & funnel builder is much more user-friendly than WordPress's interface, which can be quite intimidating for beginners.
The FEA Create community is amazing and one of the biggest bonuses of the platform! When you join FEA Create you get access to the private Facebook group with other like-minded entrepreneurs building their businesses using FEA Create.
With regular posts to encourage engagement, it's been wonderful to see women celebrating others' success and building collaborations that have helped grow their business. As I offer 1:1 FEA Create setup services I've also found it a great place to connect with clients and offer help & support where I can.
Whilst we are on the subject of support, I've left the best until last. The FEA Create support team is incredible and are on hand to help with any questions. As well as the knowledge base & regular tech support calls, the support team are available to help get through any technical issues.
There is a bit of a learning curve with FEA Create (as with any platform), but once you get the basics set up the platform is fairly easy to use. The support team is also very responsive and has been able to provide me with help when required.
With WordPress, I often felt very alone during my learning process and wasted many hours bumbling through trying to figure out the tech.
You can even hire a professional (such as myself) to get everything set up - allowing you to concentrate on what you do best. If you are able to, I would definitely suggest doing this as getting some help with the setup will allow you to move forward more quickly and start maximising your results from the platform straight away.
I can honestly say that FEA Create has transformed my, and many of my client's businesses. Allowing us to grow our audience, increase conversions into clients and have an online business we can be proud of.
If you would like to find out more about FEA Create & get a 14 day free trial, click the link* below. PLUS You'll also get my FREE Bonus 30 Day Planner!
* this article contains affiliate links - if you decide to purchase FEA Create I may earn commission, the price you pay remains the same. I only recommend software & services I believe in and use in my own business.